Concept Playbooks

PHASE 1

Plan

The playbook is a guideline that defines the objectives of the brand to reach the target and convert audiences into sales.

Benchmark

PHASE 2

Competency Analysis

We create a benchmark about behavior and investment in networks of the direct competences of the brand.

Content Strategy

PHASE 3

Content Strategy

The content strategy is presented over a specific period of time, where you will know the number of contents that we will publish, to which segmentation they will be directed, in which network and at what time these contents will be published.

Content Schedule

PHASE 4

Monthly Content Schedule

In the document that we share you, we will send you the copies and arts for your approval, same that will contain the detail of the publications with date and schedule hours.

Publish

PHASE 5

Publishing Contents

With weeks of anticipation the content approved by the client is programmed according to the schedule, this content is monitored and optimized day by day looking to generate more engagement or traffic according to the objective of the brand.

CM

PHASE 6

Community Management

The community Manager will be your ally to achieve the objectives with the necessary actions to implement, execute, analyze, manage, monitor and optimize all results.

Define Target

PHASE 1

Emulate your digital audience

To generate a valuable digital campaign, the first step is to define the audience to which your products and the advertising efforts will be targeted to. Without a specific target, your campaign will not be focused. To define a digital audience will let you impact a quality user that will convert into a client and will generate ROI for your business in the short term.

Media Mix

PHASE 2

Digital Media Plan

Understanding the digital scope of your brand, knowing the number of users that are included in an specific quality audience, we create a media mix with specific formats, selected to attain your impressions goals, scope, clicks or pageviews that will translate into results for your business.

Ad Planner with KPI’s

PHASE 3

Defining KPI’s (Key Performance Indicators)

The main goal is to make your business grow, so we define the digital metrics in which the strategy will be based on, these will be the KPI’s. The success of a digital campaign is based on solid planning and strategies focused on exceeding your business goal.

Setting up

PHASE 4

Campaign configuration

Each client is unique, therefore we prepare the graphic materials for your campaign, defining the correct targeting to minimize the impressions consumption, establishing a daily budget for each site, setting up a scope and frequency for each format. Your campaign will be online in less than a day.

Optimization

PHASE 5

Real Time Bidding

Real Time Bidding (RTB) is a means by which online advertising (impressions) is bought and sold on instantaneous actions, similar to financial markets. This phase is also known as programmatic selling and it has the advantage of letting each campaign be managed and optimized, considering daily results, allowing to reach extraordinary results surpassing your campaign goals.

Executive Reports

PHASE 6

Bimonthly, monthly, biweekly or weekly reports.

For day one, we will set up remote or on-site reports, where the performance team will be updating the campaign’s progress, as well as the optimization plan for the next period of time defined.

Real time Dashboard

PHASE 7

Real time reports

Besides the periodical executive reports, you will have access to our dashboard in real time, which will be updating daily so you are able to see the campaign’s progress, as well as reaching the daily goals set from the get go.

Flow Chart Design

PHASE 1

Sitemap

The flowchart shows the structure and design of any website live or planned. They are useful to give a general overview of the content of each site, also as to include future changes.

Wireframes

PHASE 2

Structure and functionality

The wireframes are the structure of your product, either web or an app. They are used to solve the visual structure, the content and the navigational flows to access all the different sections.

Mock-ups

PHASE 3

Prototypes

Static representation in which the corporate identify, typography, color, visual style and finishing touches are as close as possible to the final product. They are used to define the user’s interface (UI) and to better the user experience (UX).

Front End

PHASE 4

Layout

This phase is key for your development, this stage is where the visual static design comes to life, translating the design to a fluid and semantic code in HTML5 and CSS3.

Back End

PHASE 5

Programming

This phase contains everything that is on the side of the server, in other words, the definition of the programming languages, such as PHP, Python, .Net, Java, etc. The development and structure of the database, the user sessions are verified, the website is built on a server, as well as all the views created in the Front End (previous phase).

CMS

PHASE 6

Content Management System

Depending on each client, if your website needs to be updated frequently, a CMS should be considered instead of an static site. A CMS will allow you or your team to add or edit the site’s content from an admin panel protected with a password. These systems are useful because you do not need HTML training to add new pages, edit them or delete content from the site.

Databases

PHASE 7

Databases integration

A web application is connected to a database, the structure connects the base with the web, the creation or integration of an API REST with existent services that you would like to have on your site and data from other platforms that will deliver dynamic content as well.

Security process

PHASE 8

Security checklist

All of our developments are firewalled with a security implementation that will defer any attacks, at the same time our sites are put through a security scan to make sure there are no vulnerabilities.

Loading time

PHASE 9

Loading time Optimization

The time that a website needs to load in comparison to the competition, is one of the main things in the organic positioning on all sites within a results page. Our developments are optimized so that the loading time is in between Google standard’s and the industry’s.

Deployment Process

PHASE 10

Change Management

Management of a repository that allows to track the developers’ changes, as well as the upload to the live server, all of our developments have a staging environment were the tests are made and the approval is obtained from the client, with this we make sure we keep a track of the versions and we avoid to make any unauthorized changes in the live version.

Maintenance

PHASE 11

The maintenance is generally the continuous monitoring of the performance of the files and directories of our website, design updates, contents and versions of the programming libraries.

Having a website and having it in the internet is not enough, know how to drive traffic to your site in the Media Buying section.

Briefing

PHASE 1

Brief

This document is filled out with the client. This contains the description of a communication problem and all the necessary information to solve a very specific request, trying to find the most creative solution possible.

Research and Analysis

PHASE 2

Inspiration search

A tendency research is conducted as well as similar references of the client’s request, the elements are reset, a creative proposal is created with the best and most innovative option, to have a deep and real close up with the user, as to design specific strategies for your business.

Creative concept

PHASE 3

Original Idea

Unique and original way of developing the different expressions that will shape the proposal of your advertisement or campaign.

Graphic proposal

PHASE 4

Lines and communication assets

Lines are developed (scene description or text sequences) and if needed a storyboard is created, to map out the proposal as clearly as possible for its execution.

Production

PHASE 5

Logistics and execution

A time table is developed with all the stages of the production, we consider every detail for the execution of the audiovisual assets.

Delivery

PHASE 6

Delivery Time

The editables and final arts are delivered, if needed by the client. A master graphic is done and the assets can be modified as to follow the guidelines and specs of the selected media.

Data Hub

PHASE 1

Database standardization and DMP

We standardize your different databases with a DMP that integrates your audience’s data (structured or not) from whatever source it was gathered from.

Big Data Strategy

PHASE 2

Retargeting strategy

We will manage your audiences combining first and third party data, amplifying the impact through retargeting, to optimize your investment to increase your ROI.